About Devialet

Devialet prides itself on delivering the best sound in the world. Their product line includes the original Phantom Premier speaker, the newer Phantom Reactor compact release, and the Expert Pro amplifier. We worked with the content and marketing teams at Devialet’s Paris headquarters to create powerful English language campaigns for the US, Canada, and Asia Pacific. After beginning our engagement as copywriters-for-hire, our collaboration expanded to include copyediting, translation, ideation, and creative consulting throughout every phase of Devialet’s content marketing and advertising processes.

Services

  • Website copywriting and copyediting

  • Creative campaign development and ideation

  • Social media marketing

  • Blogging, content marketing

  • Direct email marketing, newsletters

  • Product packaging, user guides, technical writing

 

“A trustworthy partner…”

“Chloe has always impressed me as a creative copywriter with her quick grasp of briefings, ultra professionalism regarding delivery and follow-ups, and deep understanding of the North American audience. She is especially strong with snappy, to-the-point messages in digital ads. I especially thank her for being so responsive regardless of our time difference and short deadlines, and for being a trustworthy partner!”

— Ying Shao, Global Social Media Manager
at Devialet

 
 

 

Selected Projects

 

 
National Sawdust

The story: Devialet launched a creative partnership with National Sawdust, a Brooklyn-based nonprofit arts organization dedicated to supporting emerging artists pushing the boundaries of their disciplines.

The brief: Showcase a hyper-limited edition double branded Phantom, to be auctioned off at National Sawdust’s annual fundraising gala.

The work: content marketing, native social media and social media advertising, newsletters and direct email marketing.


The story: At Taipei’s luxury boutique Hotel Proverbs, Devialet presented a full sensory dining experience created by Chef Fudy Chen and powered by six perfectly-positioned Phantoms.

The brief: Convey Chef’s “table to farm” concept, teasing the immersive farmland adventure and presenting exclusive reservation options.

The work: content marketing and direct email marketing.

Proverbs

Devialet Germany Launch

The story: After winning a number of tech awards at Munich’s high-end audio shows in 2010, Devialet set to expanding its footprint in Germany.

The brief: Announce four permanent Devialet stores in Germany, one each in Berlin and Frankfurt and two in Munich, all located in the hearts of those cities’ most beloved and cosmopolitan shopping districts.

The work: content marketing and direct email marketing.


The story: Devialet formed a major partnership with the Opéra de Paris.

The brief: Highlight the unprecedented partnership, showcase the double branded Gold Phantom, and announce Live on Phantom streaming exclusive performances directly from the Palais Garnier.

The work: content marketing, native social media and social media advertising, newsletters and direct email marketing.

Gold Phantom Opera de Paris

Devialet New York Launch

The story: Devialet opened four permanent Manhattan stores in 2018, making New York the beating heart of Devialet’s presence in the USA.

The brief: Announce the four permanent Devialet locations spread across New York City, advertise personal in-store listening experiences.

The work: content marketing.


The story: Devialet partnered with Fondamenta to create The Lost Recordings, a series of remastered music honoring the greats.

The brief:
Pre-sale release of a collection of Emil Gilels piano recitals, highlighting TLR’s expansion from jazz staples into classical music.

The work: content marketing, native social media and social media advertising, newsletters and direct email marketing.

The Lost Recordings